ANA B2 Award Winner
Nelson Schmidt client Maytag Commercial Laundry desired to produce two digital calculators to help distributors sell both new laundromat locations and re-equipping existing ones. The calculations themselves are very complex with dozens of inputs. The goal was to create calculators that could in real time show ROI in numerous scenarios. If, for example, the distributor wished to show how a different equipment mix impacts the owner’s bottom line they could select and deselect equipment and see in real time the effect on ROI.
The system is designed to produce a PDF summary of the calculations made in the demonstration which is then emailed to the prospect as a follow-up.