The Evolution of Personalization It’s a predictable pattern—the concomitant rise of technology and user expectation. When Zappo’s revolutionized how we find shoes online, consumers expected it everywhere. When mobile devices delivered the mobile web, [...]

An Introduction to User Flows User flows are a crucial component of User Experience Design The diagram below represents the unique alchemy of science and art that moves a design concept from abstract to concrete [...]

Email vs. Marketing Automation, What's All the Confusion? This item is an eBook that I wrote, illustrated and published on the subject of the differences between email and marketing automation. [...]

The Importance of Online Reviews Your company is online to tell a story. Ideally, you’re in control of that narrative — finely crafting a story that resonates with customers and [...]

Succeeding in Micro-Moments When people reach for their mobile devices to find information they need at the moment, is your brand there? If not, you could be missing out on [...]

When No News is Bad News Imagine a storefront with untouched merchandise and no customers. Now imagine a tumbleweed drifting by. That’s what a customer visualizes when they find a [...]