The Evolution of Personalization It’s a predictable pattern—the concomitant rise of technology and user expectation. When Zappo’s revolutionized how we find shoes online, consumers expected it everywhere. When mobile devices delivered the mobile web, consumers demanded mobile experiences that work. Now, just as the technologies that enable enhanced targeting have rapidly evolved, so too [...]
An Introduction to User Flows User flows are a crucial component of User Experience Design The diagram below represents the unique alchemy of science and art that moves a design concept from abstract to concrete in the digital design process. There are many sub-steps along the way, some are identified in the diagram, but there [...]
Email vs. Marketing Automation, What's All the Confusion? This item is an eBook that I wrote, illustrated and published on the subject of the differences between email and marketing automation. It was written for a brand called "Membership Avenue," which is a digital marketing and marketing automation brand dedicated to the [...]
The Importance of Online Reviews Your company is online to tell a story. Ideally, you’re in control of that narrative — finely crafting a story that resonates with customers and a brand presence that backs this up with every interaction. But even if you’re diligent with digital marketing, you can [...]
Succeeding in Micro-Moments When people reach for their mobile devices to find information they need at the moment, is your brand there? If not, you could be missing out on countless of opportunities to connect. With the importance of smartphones in daily life growing all the time, your brand needs to [...]
When No News is Bad News Imagine a storefront with untouched merchandise and no customers. Now imagine a tumbleweed drifting by. That’s what a customer visualizes when they find a business with no online reviews. They equate no or few reviews with a lack of experience or credibility, or a [...]
Your brand’s online reputation is everything – without a positive perception, a potential customer may not even try your product or service. So it makes sense that the more stars your Yelp rating has, the better for your business and your bottom line. What’s the value of a Yelp review? Yelp [...]
Moving your business to a new location can be filled with a lot of headaches. And as if moving your business itself isn’t stressful enough, once you’re in your new location you might have something else to worry about: your Yelp ratings — or rather, a lack of Yelp ratings. According [...]
Judging from the Christmas tree that went up the day after Halloween at the department store near the office, it’s that time of year again – the two months in which giant chain businesses square off against local businesses to claim consumers’ holiday spending cash. The big names have “Black Friday,” but local businesses have their [...]
Most Small Businesses Spend 6 Hours or More Weekly on Social Media. Statistics show that most small businesses spend at least six hours weekly on social media to spread brand awareness and draw in customers. Since 78 percent of U.S. consumers say that their purchases are impacted by a company’s [...]
