Gold Addy – Best Healthcare Site
Each year GE Healthcare participates in the world’s largest healthcare conference, RSNA. I designed their site for RSNA for four consecutive years. In 2006 we did something unique; we built the framework for the site, then populated all of the content using an RSS fee. This allowed content providers from disparate segments of the company to populate their own content right up to the time of the show. In addition to the website, which provided unique content prior to, during and after the show, we also provided interactive booth kiosks and off-site kiosks to keep people involved.