last days of summer – october 12, 2019
The trees are full and green The garden sweet and lush The warm sun belies October To truth I must surrender The hours, they are numbered The last days of [...]
fireflies – august 12, 2018
It turns out that Wauwatosa means firefly. The Hochunck Indians who settled the land saw fit to name this place on the river for the almost magical insects that [...]
the lost years – november 7, 2017
Here we are A place we’ve been before Those nights apart Left me wanting more […]
The Evolution of Personalization
The Evolution of Personalization It’s a predictable pattern—the concomitant rise of technology and user expectation. When Zappo’s revolutionized how we find shoes online, consumers expected it everywhere. When mobile devices delivered the mobile web, [...]
An Introduction to User Flows
An Introduction to User Flows User flows are a crucial component of User Experience Design The diagram below represents the unique alchemy of science and art that moves a design concept from abstract to concrete [...]
eBook – Email vs. Marketing Automation, What’s All the Confusion?
Email vs. Marketing Automation, What's All the Confusion? This item is an eBook that I wrote, illustrated and published on the subject of the differences between email and marketing automation. [...]