The Importance of Online Reviews
The Importance of Online Reviews Your company is online to tell a story. Ideally, you’re in control of that narrative — finely crafting a story that resonates with customers and [...]
Succeeding in Micro-Moments
Succeeding in Micro-Moments When people reach for their mobile devices to find information they need at the moment, is your brand there? If not, you could be missing out on [...]
When No News is Bad News
When No News is Bad News Imagine a storefront with untouched merchandise and no customers. Now imagine a tumbleweed drifting by. That’s what a customer visualizes when they find a [...]
Turning Perception into Profit: Why Yelp Stars Matter
Your brand’s online reputation is everything – without a positive perception, a potential customer may not even try your product or service. So it makes sense that the more stars your [...]
I Moved – But My Reputation Didn’t
Moving your business to a new location can be filled with a lot of headaches. And as if moving your business itself isn’t stressful enough, once you’re in your new location [...]
Using Facebook for Small Business Saturday Promotion
Judging from the Christmas tree that went up the day after Halloween at the department store near the office, it’s that time of year again – the two months in which giant chain businesses square off [...]