clayewi

About Clay Konnor

Clay Konnor is a digital strategist, UX and creative director in Milwaukee, WI with over 20 years experience in UX & UI design.

Turning Perception into Profit: Why Yelp Stars Matter

Your brand’s online reputation is everything – without a positive perception, a potential customer may not even try your product or service. So it makes sense that the more stars your Yelp rating has, the better for your business and your bottom line. What’s the value of a Yelp review? Yelp [...]

By | June 27th, 2016|Digital Marketing|0 Comments

I Moved – But My Reputation Didn’t

Moving your business to a new location can be filled with a lot of headaches. And as if moving your business itself isn’t stressful enough, once you’re in your new location you might have something else to worry about: your Yelp ratings — or rather, a lack of Yelp ratings. According [...]

By | June 27th, 2016|Digital Marketing|0 Comments

Using Facebook for Small Business Saturday Promotion

Judging from the Christmas tree that went up the day after Halloween at the department store near the office, it’s that time of year again – the two months in which giant chain businesses square off against local businesses to claim consumers’ holiday spending cash. The big names have “Black Friday,” but local businesses have their [...]

By | June 27th, 2016|Digital Marketing|0 Comments

Social Media – What Will You Do With Your Extra Day?

Most Small Businesses Spend 6 Hours or More Weekly on Social Media. Statistics show that most small businesses spend at least six hours weekly on social media to spread brand awareness and draw in customers. Since 78 percent of U.S. consumers say that their purchases are impacted by a company’s [...]

By | June 27th, 2016|Digital Marketing|0 Comments

Why Do I Need Reviews?

Online reviews are obviously essential for restaurants and hotels, but why would other businesses need them? The truth is that reviews have a search engine optimization benefit for all businesses, even those in industries that have not traditionally relied on reviews to attract customers. Modern consumers see reviews ant ratings [...]

By | June 27th, 2016|Digital Marketing|0 Comments

The Importance of Local Search

Consumers are online 24 hours a day, 7 days a week looking for the products, services and information they want. So how do you make sure they find you and your website? Simple: specific, targeted searches through search engines. Every businessperson knows how to employ Search Engine Optimization to attract [...]

By | June 27th, 2016|Digital Marketing|0 Comments

seeking tigers – april 7, 2015

The beeps are more irregular now. They aren’t there to cause anyone to run. There will be no colored code, no carts and no soft-soled shoes hurrying along the polished linoleum floor that paves the hallway just outside the door. The beeps emitted from the heart monitor are only there to provide corroboration to [...]

By | April 7th, 2015|The Evening Email|0 Comments