Succeeding in Micro-Moments When people reach for their mobile devices to find information they need at the moment, is your brand there? If not, you could be missing out on countless of opportunities to connect. With the importance of smartphones in daily life growing all the time, your brand needs to [...]
When No News is Bad News Imagine a storefront with untouched merchandise and no customers. Now imagine a tumbleweed drifting by. That’s what a customer visualizes when they find a business with no online reviews. They equate no or few reviews with a lack of experience or credibility, or a [...]
Your brand’s online reputation is everything – without a positive perception, a potential customer may not even try your product or service. So it makes sense that the more stars your Yelp rating has, the better for your business and your bottom line. What’s the value of a Yelp review? Yelp [...]
Moving your business to a new location can be filled with a lot of headaches. And as if moving your business itself isn’t stressful enough, once you’re in your new location you might have something else to worry about: your Yelp ratings — or rather, a lack of Yelp ratings. According [...]
Judging from the Christmas tree that went up the day after Halloween at the department store near the office, it’s that time of year again – the two months in which giant chain businesses square off against local businesses to claim consumers’ holiday spending cash. The big names have “Black Friday,” but local businesses have their [...]
Most Small Businesses Spend 6 Hours or More Weekly on Social Media. Statistics show that most small businesses spend at least six hours weekly on social media to spread brand awareness and draw in customers. Since 78 percent of U.S. consumers say that their purchases are impacted by a company’s [...]
What Kinds of Reviews Can Be Removed From Yelp? Receiving a negative review can make you feel terrible. You log onto Yelp, keen to read praise from satisfied customers, but instead your heart sinks as you set eyes on an angry or disappointed comment from a customer. Your first instinct [...]
Online reviews are obviously essential for restaurants and hotels, but why would other businesses need them? The truth is that reviews have a search engine optimization benefit for all businesses, even those in industries that have not traditionally relied on reviews to attract customers. Modern consumers see reviews ant ratings [...]
Consumers are online 24 hours a day, 7 days a week looking for the products, services and information they want. So how do you make sure they find you and your website? Simple: specific, targeted searches through search engines. Every businessperson knows how to employ Search Engine Optimization to attract [...]
Mobile matters. With more mobile devices on earth than people, and more people using mobile to access the Internet than a computer, it’s a platform that cannot be ignored. Moreover, it allows potential customers to find you, right when they are near you. If you are not taking advantage of the [...]
